Night of Ideas – Identity and Marketing
A night of thinking through the urgencies of our time with artists, philosophers, and scientists.
Design for the event on February 2, 2019 at the Art Museum and Hart House at the University of Toronto. The type is tight to express the “urgencies of our time” and the shape mimics a searchlight, calling you to “join artists and thinkers.” The identity was carried into the full marketing campaign, including subway posters, newspaper advertising, digital banners, print collateral, signage and social media. Sam also created the media plan for the event and coordinated the media partnerships and buy.